Hello I am Suzan
a Germany-based Digital Marketing Manager who enjoys setting up fun websites in her free-time.

Work
Experiences

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March 2022 – Present

Digital Marketing Manager @ J.P. Morgan Asset Management

Single contact person for sales people on digital related topics
Designing and creating new website pages in AEM from scratch, updating and fixing bugs on existing pages
Setting up microsites in collaboration with the tech-team to manage events
Co-product owner of Insights app EMEA and responsible for all communication between APAC, US and EMEA
Providing data using Google Analytics/smart-dashboard and drawing conclusions for webcasts, Insights app, emails and web to increase performance and KPIs
Handling of all email marketing activities in Salesforce Marketing Cloud including time-management, creating emails, improving design, writing short texts and driving innovations
Scheduling and setting up live webcasts, briefing speakers and technicians as well as providing technical support during the live event and taking care of the debriefing after
Enhancing digital experience by pushing innovations, testing and developing new ideas to boost efficiency

January 2020 – March 2022

Proposals & Bidmanagement, Digital @ PwC Deutschland

Front-end development with HTML (Bootstrap), CSS, JavaScript Implementation, conception and (UI-)design of websites, especially in the context of acquisition and offer processes as well as for cross-functional topics
Consulting the teams for an optimal user experience and usability on websites
Responsible for troubleshooting, customization, optimization and quality control of websites
Project management and coordination of tasks within the team
Contributing to the management, coordination and organization of the implementation of a new Content Creation Platform as well as the ongoing supervision of its implementation (e.g. on the topics of coding and Content Creation Platform)
Supporting the proposal managers in the preparation of proposals
Design and image editing with Adobe Photoshop and Adobe Indesign
Recruitment and training of new employees

March 2019 – January 2020

Head Office Assurance Working Student @ PwC Deutschland

Design and implementation of individual management communication measures (e.g. video concepts/editing, LinkedIn presence, design of integrated strategy communication in an international environment, blog)
Managing the CEO's internal and external social media channels (LinkedIn, TLT News)
Research as well as writing articles on academic topics for the CEO's internal newsletter in the field of assurance (including auditing, transformation, digitalization, AI)
Organization of a so-called "NextGen Panel" (template team for topic-specific sparring sessions with the management) and internal events incl. meeting planning and execution, follow-up, communication incl. selection process and video creation
Revision of presentations and Excel spreadsheets
Creation and maintenance of Knowledge-Documents/tools (e.g. digital tester kit, AppStudio update and maintenance)
Development and design of GoogleSites for various assurance projects/tools
Collection of competitive data (GreenAudit)

September 2018 – January 2019

E-Business Intern @ Deutsche Hospitality

Maintenance and updating of texts in the CMS for the websites www.steigenberger.com, www.intercityhotel.com, www.jaz-hotel.com and www.maxxhotel.com
Creation of search engine optimized (SEO) hotel texts for IntercityHotel, Steigenberger Hotels and Resorts and MAXX by Steigenberger
Development and testing of the new MAXX website
Support in content creation for the new presentation of the meeting and event areas of the pilot hotels
reation of landing pages and content setup for "THE SPA" webshop
Quality control of the websites by means of a weekly testing with different end devices
Testing of new website features before going live
Support of the CRM team by testing the new emailing tool (dailypoint Booking Manager)
Supporting the design and creation of the hotel's own newsletter
Research on cross-selling opportunities, including competitive analysis
Research on possible navigation elements for the website design of IntercityHotel
Support in day-to-day project management
Support in the planning and creation of social media postings
Creation of PowerPoint presentations and translation of German content into English for internal purposes
Organization of internal company events (Christmas party, team events)

August 2016 – September 2016

Marketing Intern @ immoveo GmbH

Creation and optimization of search engine marketing
Planning, evaluation and further development of the social media presence
Further development of the company's own website with Cornerstone, CSS and HTML
Target group oriented elaboration of strategies
Setup of e-mail marketing with MailChimp
Development of concepts, especially marketing actions and customer acquisition
Creation of flyers as well as editing of designs for the website with Photoshop CC 2015
Capturing of administration specific instructions and texts

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Educational
Background

2016 – 2018

Online Communications (B.Sc.) @ Hochschule Darmstadt (h_da)

Digital Literacy Lab, Communication Studies: Theories and Methods, Media Communication, Corporate Communication and Public Sphere, Economics and Digital Business Models, Multimedia Technology, Media Design, Web Application / Coding & Scripting, Blended Learning, Media Law & Business Ethics, Content Development & Web Editing, Strategy and Project Management, Learning Agency (Social Media, PR, Corporate Learning), Visual Communication, Online Monitoring, Web Analysis, Empir. Methods, Practical Phases

Personal Projects

Pro Bono Wordpress Website – 2024

Ernährungsberatung Lüneburg

Developed and launched a comprehensive WordPress website and brand design for a nutritionist (who is also my best friend), focusing on user-friendly design and seamless navigation. The site features expert nutritional services, all presented in a vibrant and engaging format. My role included customizing themes, logo creation, optimizing the site for performance, and ensuring a responsive design to enhance user experience across all devices.

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Pro Bono Wordpress Website – 2024

Plastische Chirurgie Frankfurt

Developed and maintained a dynamic WordPress website, focusing on user-friendly design and seamless functionality. Implemented responsive layouts, customized themes, and ensured ongoing updates and optimizations to enhance user experience and site performance.

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Contact me

My skills include:
Front-End Web-Development Data Analytics E-Mail Marketing Creativity and Design Project Management Online Event Management Search Engine Optimization

Hello I am Suzan a Germany-based Digital Marketing Manager who enjoys setting up fun websites in her free-time.

Work Experiences